Last Friday, Ignite held “Own The Night”, a Dying Light launch event. With over 200 participants coming through and over 50 separate games played, I would say that people were…dying to play it.
To start the celebrations, we added a few thematic elements to our space to create an eerie feeling throughout the facility: red dimmed lighting, chains hanging from trusses, our pod signs and desktops were Dying Light themed, all while the adrenaline pumping soundtrack blared over the house speakers. We wanted to the attendees to feel like they were in an abandoned building in Harran.
For the main event, we focused on the Be The Zombie game mode. In this mode, four human players go head to head versus one player as the zombie – called the Night Hunter. While you might be saying, “That doesn’t sound fair at all…” the Night Hunter just so happens to be zombie Spiderman. The infected swings from building to building with fleshy tendrils shooting from his hands. It also has an array of grenades, such as an EMP-like phosphorescent grenade that disables the players’ anti-zombie UV flashlight and globular grenades that attract zombies, similar to Left 4 Dead’s Boomer vomit.
Whether they played co-op or as the zombie, everyone was having a blast! Some groups of four came in ready to take on the zombie, but solo players and smaller pairs united to take on the infected as a team. We even saw a group of friends travel over an hour from Naperville and a handful of individuals off of Meetup.com, well, met up. For us, having events is important because they do exactly that: bring the gaming community together. It’s events like these that make me realize the thrill of gamers coming together and enjoying themselves; even if it’s a game that everyone’s learning for the first time.
We gave away a bunch of prizes as well! Who ever won, either the four person team or the zombie, received a super extremely rare (not really) raffle ticket that was added to the pot in order to win the night’s grand prize, one of three Nvidia GeForce GTX 960 graphics cards! By the end of the night, many people had won multiple times, some even walking away with dozens of tickets. We had other prizes that participants could score too, from t-shirts and mousepads to copies of the game. The prizes didn’t stop at the door, as participants also had a chance to win a GeForce GTX 980 or two GeForce GTX 960’s online through Alienware Arena instant win codes.
For everyone to come out and just have a fun time means a lot to me, and to Ignite. At the end of the day, I really felt as if this event connected differently with our community. For starters, it was our first game launch event! We worked directly with the developers and emphasis was placed on discovering the game’s mechanics, surviving a Night Hunter’s assault, and playing cooperatively with friends. If you’ve been following our events over the years, you’ll know that we typically focus on intensely competitive games with high stake payouts. I really liked the pace, feel, and response we’ve received from this launch party. My hope is that you’ll continue to see an eclectic variety of events around games that might not have the most obvious competitive scene…you know, throw in some curve balls and get everyone hyped up! In the months to come, we’ll do what we can to really broaden our spectrum by introducing more games into our arsenal and coming up with fresh ideas for events.
For those that don’t know me, my name is Chris and I am the Gaming Events Manager here at Ignite Gaming Lounge. Gaming is my passion and I love interacting with the community by putting together fun and exciting events for everyone to enjoy. I’ve got my eyes on the global gaming scene and would love to bring the growth we’ve been seeing as an industry right to our backyard. Hit me up at Chris@ignitegl.com, or twitter @TheStormbeard for any and all your gaming questions, events suggestions, or if you just want to talk about whether Han shot first.